After months of hunkering down in our homes, canceling plans and counting the days until we can start to venture out to our favorites places, Americans are planning to travel to vacation destinations and national parks.
According to a survey of 30,787 Americans nationwide from market research firm Piplsay, 46% of Americans planned on traveling after restrictions were lifted. With 40% looking to travel for leisure, the majority will keep their plans to domestic destinations.1
As people are eager to get out and interest in traveling begins to grow, airlines are stepping up their service by increasing the number of flights from hubs and to popular summer destinations.
The Transportation Security Administration (TSA) has seen a steady increase over recent weeks of travelers and airline/airport employees filtering through the TSA airport checkpoints. The low point arrived on April 14, when the agency screened fewer than 90,000 people – just 4 percent of those screened the same date last year. On Sunday, June 21, the agency screened more than 590,000 people.2
For the month of July, American Airlines is adding flights from its hubs in Dallas, Philadelphia and Charlotte, N.C., and increasing flights to places such as Florida, Montana, Colorado, Utah and Wyoming. United Airlines is also adding July flights for vacationers to Las Vegas; Portland, Maine; Aspen, Colorado; and Jackson, Wyoming. To accommodate commercial and governmental travelers, United Airlines is increasing flights to cities including New York, Boston, Seattle and Philadelphia. Delta Airlines is also capitalizing on the summer travel planning as it expects to fly twice as many passengers in July as it did in May.
With 53% of travelers having confidence that the travel and hospitality industry will follow safety protocol, the industry can expect a slow but hopeful restart. But the question is, are businesses prepared to for travelers? Are they capitalizing on the need for travelers to make the most of their summer by offer deals to entice them? The summer season is short and even shorter this year. For those looking to rebound and get the most out this post-COVID rebound, it’s time to get the word out that you’re open and offering great deals. As a solution that doesn’t need a larger budget to get results, GettinLocal will put deals in the travelers hands exactly when and where they need them.
1, 3) www.piplsay.com